The Jeep Grand Cherokee is currently trending in India for two very big reasons: a massive price correction that makes it one of the most value-for-money luxury SUVs, and the global unveiling of the powerful 2026 model.

For a long time, Indian buyers complained that the Grand Cherokee was overpriced compared to rivals like the BMW X5 or Mercedes-Benz GLE. Jeep India has finally fixed this. With recent tax adjustments and strategic price cuts, the flagship SUV now starts at a much more attractive price point. At the same time, the company has announced its “Jeep 2.0” strategy to reassure Indian customers that the brand is here to stay.

Here is everything you need to know about the new pricing, the upcoming 2026 updates, and why this SUV is suddenly grabbing headlines.

Massive Price Cut: Now Starts at ₹63 Lakh

The biggest news for buyers is the drop in the ex-showroom price. Following recent market corrections (referenced in reports as benefits from GST structure revisions in late 2025), the Jeep Grand Cherokee now starts at approximately ₹63 Lakh (ex-showroom).

Previously, this SUV was priced closer to ₹67.50 Lakh – ₹70 Lakh. A reduction of nearly ₹4.5 Lakh is significant in this segment.

• Old Price: ~₹67.50 Lakh
• New Price: ~₹63.00 Lakh
• Benefit: Direct savings of over ₹4 Lakh.

This move undercuts its German rivals significantly. For context, a BMW X5 or Mercedes GLE often costs upwards of ₹90 Lakh to ₹1 Crore. Getting a full-sized American luxury SUV for ₹63 Lakh is currently one of the best deals in the premium market.

Read more: MG Cyberster

The 2026 Jeep Grand Cherokee: What’s New?

While the current model is selling with discounts, Jeep has also unveiled the 2026 Grand Cherokee globally. This updated model is expected to come to India later to keep the lineup fresh.

1. New “Hurricane” Engine

The biggest change is under the hood. The 2026 model introduces a new 2.0-litre Hurricane 4-cylinder Turbo engine.

• Power: It produces a massive 324 bhp (horsepower).
• Torque: It generates 450 Nm of torque.
• This engine is designed to be more powerful and fuel-efficient than the older engines.

2. Interior & Tech Upgrades

Jeep is turning the cabin into a tech fortress. The 2026 model features:

• A new 12.3-inch main touchscreen infotainment system.
• A dedicated 10.25-inch screen for the front passenger (so they can watch movies or navigate).
• Active Driving Assist and a 360-degree camera system are standard on higher trims.

3. Design Tweaks

The look remains bold but gets a “facelift.” Expect a slimmer seven-slot grille, sharper LED headlights, and redesigned bumpers that give it a cleaner, more modern look.

Jeep’s “2.0 Strategy” for India

There were rumors recently that Jeep might exit the Indian market due to tough competition. The company has officially shut down these rumors with its new “Jeep 2.0” plan, announced in late January 2026.

Key highlights of the plan:

• No Exit: Jeep is committed to India for the long term.
• More Local Parts: They plan to increase localization from 65% to 90%. This means future Jeep cars will be cheaper to make and repair in India.
• New Models: Fresh models are planned for launch starting in 2027, but the Grand Cherokee and Meridian will get regular updates until then.

Why This Matters for Indian Buyers

If you are planning to buy a luxury SUV in 2026, the Grand Cherokee has suddenly become a top contender.

1. Value: At ₹63 Lakh, it offers features (like ADAS, panoramic sunroof, and 4×4 capability) that others charge ₹80 Lakh+ for.
2. Capability: It is still the only true “off-roader” in the luxury family SUV class.
3. Availability: With the new localization strategy, spare parts and service costs are expected to stabilize.

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