The Lamborghini Urus has redefined what it means to be a high-performance vehicle on Indian roads. Since its initial debut, this “Super SUV” has become the cornerstone of the Italian brand’s success in the country, blending the raw power of a supercar with the practical ground clearance needed for local conditions. As we move through 2026, the focus has shifted entirely toward the newly launched Urus SE, a plug-in hybrid (PHEV) that signals a new, greener era for the Raging Bull.

What Happened: The Hybrid Transformation

Lamborghini recently transitioned its SUV lineup in India to an exclusively hybrid format. The previous “S” and “Performante” models have made way for the Urus SE. This isn’t just a minor update; it is a significant engineering shift. The Urus SE combines a massive twin-turbo V8 engine with a powerful electric motor, making it the most versatile version of the SUV to date.

In terms of market performance, Lamborghini India reported selling 111 cars in 2025. While the overall luxury market saw some fluctuations, the demand for the Urus actually grew by 17% year-on-year. This confirms that despite a price tag exceeding 4.50 Crore, Indian buyers are increasingly gravitating toward ultra-luxury SUVs that can serve as daily drivers.

Check out more: Aston Martin V12 

Key Specifications and Features

The Urus SE is a technical marvel. It features a 4.0-liter twin-turbocharged V8 engine paired with a 25.9 kWh lithium-ion battery. Together, they produce a staggering 800 hp and 950 Nm of torque. This allows the heavy SUV to sprint from 0 to 100 km/h in just 3.4 seconds, reaching a top speed of 312 km/h.

One of the most practical additions for Indian owners is the EV-only mode. The car can travel up to 60 km on pure electric power, allowing for silent, emission-free driving in congested city traffic or residential areas. Inside, the cabin has received a tech boost with a new 12.3-inch touchscreen and updated software borrowed from the Revuelto flagship.

Why It Matters for the Indian Market

The popularity of the Urus in India is no accident. Unlike traditional low-slung supercars that struggle with high speed breakers and monsoon-damaged roads, the Urus offers 4WD and adjustable air suspension. It has become a status symbol not just for Bollywood celebrities and cricketers like Rohit Sharma and Hardik Pandya, but also for a new generation of entrepreneurs in tech hubs like Bengaluru and Hyderabad.

The shift to hybrid technology also helps the brand stay relevant as India tightens its emission norms. By offering a plug-in hybrid, Lamborghini allows its customers to enjoy the roar of a V8 on the highway while meeting the growing demand for sustainable luxury in urban environments.

Background and Future Outlook

Lamborghini entered India in 2007 and took over a decade to reach the 100-unit annual sales milestone. Today, the brand is so popular that the order books are reportedly full until 2027. With the recent delivery of the final Huracan in India, the brand’s portfolio is now moving toward a fully electrified future.

Looking ahead, the next big step for Lamborghini in India will be the expansion of its service and dealership network to Tier-2 cities, where the “Urus effect” is creating a new wave of high-net-worth collectors. While a fully electric Urus is rumored for the future, the current hybrid SE model is expected to dominate the luxury SUV segment for the next several years.

Frequently Asked Questions (FAQs)