The ultimate symbol of wealth and luxury has just received a major update in India. Rolls-Royce has officially launched the highly anticipated Cullinan Series II and its sportier sibling, the Black Badge Cullinan Series II. Known as the most expensive SUV in the country, this new model brings fresh design elements, upgraded technology, and a price tag that only the ultra-rich can afford.

If you are wondering what makes this massive luxury vehicle so special and why Indian billionaires and celebrities are rushing to buy it, here is everything you need to know.

What Exactly Happened?

Rolls-Royce Motor Cars has rolled out the facelifted version of its best-selling SUV, the Cullinan. The standard Cullinan Series II comes with a starting ex-showroom price of Rs. 10.50 Crore in India. For those looking for an even more exclusive and powerful experience, the Black Badge edition starts at Rs. 12.25 Crore.

It is important to note that these are just the base prices. Because every Rolls-Royce is highly customized according to the buyer’s personal taste, the final on-road price easily crosses the Rs. 13 Crore to 15 Crore mark depending on the city taxes and the chosen bespoke features.

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Key Details and New Features

While the engine remains the same reliable and silent beast—a 6.75-litre twin-turbo V12 petrol engine—the design and interiors have seen significant upgrades.

On the outside, the SUV now features slimmer headlights with tall, L-shaped LED daytime running lights that stretch down to the front bumper. The iconic front grille has been slightly redesigned and is now illuminated, giving the car a commanding presence at night. It also sits on larger, striking 23-inch alloy wheels.

Inside the cabin, the changes are even more modern. The dashboard now features a beautiful pillar-to-pillar glass panel that houses the digital driver displays and the infotainment system. One of the most talked-about interior details is an illuminated panel featuring 7,000 laser-etched dots. Rolls-Royce has also placed a miniature, glowing “Spirit of Ecstasy” mascot inside a new clock cabinet on the passenger side of the dashboard.

The Celebrity Factor: Ambani and Badshah

The Cullinan has always been a favorite among India’s elite, and the Series II is no different. Even before the official launch, billionaire Mukesh Ambani made headlines by purchasing his tenth Cullinan, which happened to be a Series II model.

Recently, popular Indian rapper Badshah also bought a customized Cullinan Series II worth over Rs. 12.45 Crore. Sharing his proud moment on social media, he playfully called himself a “Zen wale ladke,” reminding his fans of his humble beginnings with a Maruti Suzuki Zen. These new purchases add to a growing list of Indian celebrity Cullinan owners, which already includes massive stars like Shah Rukh Khan and Ajay Devgn.

Why This Matters and the Impact in India

The launch of the Series II proves that India’s ultra-luxury car market is booming. A very interesting trend noted by Rolls-Royce is the dropping age of their buyers. A decade ago, the average age of a Rolls-Royce owner globally and in India was around 56. Today, it has dropped to 43.

This shift means that younger successful Indians—such as startup founders, musicians, and young industrialists—are buying these cars. Furthermore, while older generations preferred to be driven by chauffeurs, modern Cullinan owners prefer to drive the SUV themselves. The Series II was designed with this exact self-driving, younger audience in mind.

What Happens Next?

Official deliveries for the Rolls-Royce Cullinan Series II are set to begin in the fourth quarter of the year. Buyers in India can commission and fully customize their vehicles at the official Rolls-Royce showrooms located in New Delhi and Chennai. As more custom-built models hit Indian roads, you can expect to spot these massive luxury SUVs in posh neighborhoods and high-profile events across Mumbai, Delhi, and Bangalore very soon.

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