If you have been dreaming of owning the massive Toyota Hilux pickup truck, this might be the best time to buy one.

The Toyota Hilux is known as one of the toughest vehicles in the world. In India, it is a “lifestyle pickup” — a car meant for adventure lovers, off-road enthusiasts, and people who want a powerful road presence. However, its high price tag has often kept buyers away.

Here is the good news: To boost sales in early 2026, Toyota dealers are offering massive discounts on the Hilux.

This article covers the latest Toyota Hilux price in India, the new discount offers, its powerful features, and whether it is the right choice for you over an SUV like the Fortuner.

1. Latest Toyota Hilux Price in India (Ex-Showroom)

As of February 2026, the Toyota Hilux is available in three main variants. The price starts at approximately Rs 30.40 Lakh and goes up to Rs 37.90 Lakh for the top-end automatic version.

Note: Prices vary slightly by state due to taxes. The “Black Edition” (launched in 2025) is usually priced similar to the High AT variant.

Read more: Tata Nexon 

On-Road Price Estimate

The “Ex-Showroom” price does not include tax and insurance. The final On-Road Price in cities like Delhi or Mumbai will be higher:

• Base Model (STD): Approx. Rs 35 Lakh – Rs 36 Lakh
• Top Model (High AT): Approx. Rs 43 Lakh – Rs 45 Lakh

2. Big News: Rs 1 Lakh+ Discount Offer

This is the most important update for buyers. Reports in February 2026 indicate that Toyota dealers are offering benefits worth Rs 1 Lakh to Rs 1.30 Lakh on the Hilux to clear stock and attract buyers.

• Cash Discounts: Direct price cuts on the vehicle.
• Exchange Bonus: Extra value if you sell your old car to the dealer.
• Corporate Offers: Special discounts for business owners and employees of select companies.

Tip: These offers depend on dealer inventory. You must visit your local showroom and negotiate hard.

3. Engine and Power: A Fortuner with a Truck Bed?

Many people call the Hilux a “Fortuner with a cargo bed” because they share the same powerful heart. It uses the same engine found in the expensive Toyota Fortuner Legender.

• Engine: 2.8-Litre Turbo Diesel
• Power: 201 BHP (Very powerful)
• Torque: 420 Nm (Manual) / 500 Nm (Automatic)
• Gears: 6-Speed Manual or 6-Speed Automatic
• Drive: 4×4 is Standard on all variants (unlike Fortuner where 4×4 is optional).

This massive torque (500 Nm) allows the Hilux to tow heavy loads and climb steep, rocky hills easily.

4. Key Features: What Do You Get?

Even though it is a pickup truck, the Hilux is not basic inside. The “High” variant feels very premium, almost like a luxury SUV.

• 8-inch Touchscreen: Supports Apple CarPlay and Android Auto.
• Dual-Zone AC: Driver and passenger can set different temperatures.
• Leather Seats: Premium leather upholstery in the top model.
• Safety: 7 Airbags, ABS, Vehicle Stability Control, and Hill Assist.
• Water Wading: It can drive through 700mm deep water, making it great for floods or river crossings.

5. Toyota Hilux vs. Isuzu V-Cross

The only real competitor to the Hilux in India is the Isuzu V-Cross. Here is a quick comparison:

• Price: The Isuzu V-Cross is cheaper (starts around Rs 25 Lakh). The Hilux is more expensive.
• Power: The Hilux (201 BHP) is much faster and stronger than the V-Cross (161 BHP).
• Service: Toyota has a much larger service network in India compared to Isuzu.
• Verdict: If you have the budget, the Hilux is the superior machine. If you want a lifestyle truck for less money, the V-Cross is a decent choice.

6. Should You Buy the Hilux in 2026?

The Hilux is not for everyone. It is huge (longer than a Fortuner) and can be difficult to park in city traffic.

Buy it if:

• You travel to remote places (Ladakh, Spiti, farmhouses).
• You need to carry heavy equipment (camping gear, bikes, farm tools).
• You want a car that looks distinct and turns heads.

Skip it if:

• You only drive in the city (parking is a nightmare).
• You need a comfortable rear seat for family (the rear seat is upright and bumpy compared to an SUV).

Frequently Asked Questions (FAQs)