The world’s most luxurious car brand has made a massive announcement this January 2026. After years of steady growth, Rolls-Royce Motor Cars is now positioning India as its “Third Home Market” globally, right after the UK and the USA. This major shift comes as the legendary Rolls-Royce Phantom celebrates its 100th anniversary with a rare collection. From Anant Ambani’s viral orange limousine to the new “Centenary Edition,” here is why the Phantom is dominating headlines in India this month.

India Promoted to “Strategic Home Market”

For decades, India was just another emerging market for luxury brands. However, in January 2026, reports confirm that Rolls-Royce has elevated India’s status.

• What does this mean? India is now considered a key pillar of growth alongside the US and UK.
• Why now? The number of “Ultra-High-Net-Worth Individuals” (super-rich) in India has surged. Indian buyers are no longer just buying “stock” cars; they are commissioning highly customized (Bespoke) models that cost double the base price.
• Impact: We can expect more India-exclusive editions, faster delivery slots for Indian billionaires, and an expansion of their “Private Office” network (where clients design their own cars).

The 100-Year Milestone: Phantom Centenary Collection

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The Phantom nameplate was born in 1925. Now, in 2026, it turns 100 years old. To mark this century of dominance, Rolls-Royce has unveiled the Phantom Centenary Private Collection.

• Exclusivity: Only 25 units are being made for the entire world.
• Design: These cars feature a “Badge of Honour” made of 24-carat gold and intricate embroidery that took over 40,000 hours to develop.
• The Indian Link: Experts believe at least two of these rare collector items are destined for Indian garages, given the country’s new strategic status.

Viral Trend: The “Star of India” Returns

While the new collection is making waves, the Indian internet is still buzzing about Anant Ambani’s latest Phantom VIII Series II Extended, which was delivered late last year.

• The Colour: The car is painted in a unique “Star of India Orange” with a cream bonnet.
• The History: This colour is a direct tribute to the famous 1934 Rolls-Royce owned by the Maharaja of Rajkot.
• Why it matters: This car has set a new trend. In 2026, dealerships report a spike in customers asking for “heritage colours” that honour India’s royal past, moving away from standard black or white.

Price Check: How Much Does a Phantom Cost in 2026?

Following the annual price revision on January 1, 2026, the Phantom remains the most expensive sedan in the country.

Note: The final “On-Road” price in Mumbai or Delhi often crosses ₹13 Crore after adding insurance and road tax.

What’s Next for Rolls-Royce in India?

• Electric Future: While the Phantom runs on a V12 petrol engine, the all-electric Rolls-Royce Spectre is selling fast in India. However, the Phantom is not going electric yet; it will keep its silent petrol engine for now.
• Younger Buyers: The average age of a Rolls-Royce buyer in India has dropped to just 35 years old. The brand is now targeting young tech entrepreneurs and startup founders, not just traditional industrialists.

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