Maruti Suzuki has officially launched its highly anticipated compact SUV, the Maruti Suzuki Victoris, in India. Positioned as a flagship model for the Arena dealership chain, this new SUV aims to redefine family safety and comfort. With a 5-star Bharat NCAP safety rating and advanced technology, the Victoris is set to compete aggressively in the Indian market.

What is the Maruti Suzuki Victoris?

The Victoris is a new 5-seater compact SUV that sits between the Maruti Brezza and the Grand Vitara in the company’s lineup. It was unveiled in September 2025 and officially launched on January 13, 2026.

The car is designed for modern Indian families who want the premium feel of a Grand Vitara but at a more accessible price point. It features a bold design with a chrome grille, sharp LED headlamps, and a futuristic look.

Key Features and Specifications

Maruti has packed the Victoris with features that are usually found in more expensive cars.

• Engine Options: It comes with a 1.5L Petrol engine, a Strong-Hybrid option for high mileage, and a factory-fitted CNG version with a “twin-tank” setup (which saves boot space).
• Interior: The cabin feels premium with a dual-tone black and off-white theme. It has a 10.25-inch touchscreen, a fully digital driver display, and ventilated front seats.
• Comfort: A large panoramic sunroof and wireless phone charging are standard on top variants.

Safety: First Maruti with Level-2 ADAS

Safety is the biggest selling point of the Victoris.

• 5-Star Rating: It has scored a full 5-star safety rating in the Bharat NCAP crash tests.
• ADAS Tech: This is the first Maruti Suzuki car to feature Level-2 ADAS (Advanced Driver Assistance Systems), which includes features like automatic emergency braking and lane-keep assist.
• Standard Safety: All variants come with 6 airbags, Electronic Stability Control (ESC), and ISOFIX child seat mounts.

Price in India and Rivals

The Maruti Suzuki Victoris is priced competitively to take on rivals like the Hyundai Creta, Kia Seltos, and Tata Curvv.

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• Estimated Price: The range starts from approximately ₹10.50 Lakh and goes up to ₹19.99 Lakh (ex-showroom) for the top-end Hybrid variant.
• Rivals: It directly competes with the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, and Tata Sierra.

Why Does This Launch Matter?

For years, Maruti Suzuki was criticized for the safety ratings of its budget cars. The launch of the Victoris marks a major shift. By offering a 5-star rated car with high-end tech like ADAS in the “Arena” (mass-market) chain, Maruti is making safety accessible to the average Indian buyer.

What Happens Next?

Deliveries for the Victoris have already started in major cities. With its high mileage (especially the Hybrid and CNG versions) and low maintenance promise, it is expected to see high waiting periods in the coming months.

Frequently Asked Questions (FAQs)